Publisher: [S.l.] : Financial Times Management, 2002Description: 154 p.ISBN: 027366171X (paperback); 9780273661719 (paperback).Online resources: Click here to access online Book Summary: Pitch Yourself explains how the Elevator Pitch replaces the CV. The CV looks backwards to what you did and where you did it. The Elevator Pitch looks to the future by demonstrating who you are and how you work. You map out your future ability, competencies and performance. It transforms the way you sell yourself as the perspective is realigned from the seller to the buyer. It improves the recruitment process for both candidate and employer by answering the employer's crucial question. "What does this person offer me?" Be more effective at selling yourself. Show your real personality. Jump to the top of the pile.