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Yes! : 50 secrets from the science of persuasion /

by Goldstein, Noah; Martin, Steve J; Cialdini, Robert B.
Publisher: [S.l.] : Profile Books, 2007Description: 250 p.ISBN: 1846680166 (paperback); 9781846680168 (paperback).Online resources: Click here to access online
Book Summary: Most of us are only too aware that, whatever roles we have in today's fast-moving world, much of our success lies in getting others to say 'Yes' to our requests. What many people might not be aware of, though, is the vast amount of research that has been conducted on the influence process. What factors cause one person to say 'Yes' to the request of another? "Yes!" is full of practical tips based on recent academic research that shows how the psychology of persuasion can provide valuable insights for anyone interested in .


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Sohna Road, GGN
Self Help Currently out of library - in circulation 13/07/2018

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