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International Marketing Analysis And Strategy

by Onkvisit Sak, Shaw John J.
Publisher: Wadsworth Publishing; 9th Revised edition edition (3 July 2003) ISBN: 9788120312388.
Book Summary: A unique collection of text, cases, and readings, MORAL ISSUES IN BUSINESS is the best-selling business ethics book in North America. Combining insightful and accessible introductions prepared by the editors, cases that highlight the real world poignancy of the matters addressed in this book, and reading selections from the most influential voices in contemporary ethical debates, this book--the standard for today's business ethics books--is a comprehensive, flexible, and pedagogically proven course of study exploring the intersections of commerce and ethics.


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