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Influence : the psychology of persuasion, revised edition /

by Cialdini, Robert B.

Publisher: [S.l.] : Harper Business, 2006Edition: Revised.Description: 336 p.ISBN: 006124189X (paperback); 9780061241895 (paperback).Online resources: Click here to access online
Book Summary: Influence , the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

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Item type	Location	Category	Call number	Status	Date due
Books	Sohna Road, GGN Economics	Business & Money		Currently Available

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